Watch the video here: http://www.youtube.com/watch?v=8GfrfDmXDb0 What would you write to get people to do this? Where would you put it? How would you distribute the message? How would you get buy-in for participation?
If I were to start a flash mob like the freeze in Paris, I would use a social networking site to spread the word. I could make an event on Facebook and send it to as many people as I can. I would make it so that people can invite whoever they want so that the word spreads. Another idea is to post in the activities and events sections of craigslist, or any other local live journal communities that may exist. I could post at least 2 weeks beforehand, and then every other day leading up to the event. I would use these types of social networks so that if police were to find out about it, they would not be able to accuse anybody for the coordinated public gathering before the event because they wouldn’t know who is actually going to be attending. In the event write-up, I would include a date, time, location, and clearly defined rules. I would let everyone know that this event is just for fun and that participation is completely optional. I might even have everybody gather in a more remote location beforehand to go over the rules and the signals for exactly when to start and stop the routine.
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I think many of them have clear rules. But what's going to entice people to participate? What's going to drive them to your Facebook group? What will cause this group to form?
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