Google's Text Based Ads

In general, do you pay attention to Google’s text-based ads? If you do follow them, tell us why. If you don’t, tell us why. Should Google keep these “sponsored ads”? Tell us why or why no

I, personally, have never paid much attention to Google’s text based ads. To be honest, I never really even noticed them there at all. After reading up on them though, I have gathered some opinions based on them. The good thing about them is that they are clearly separate from the search results and don’t interfere with them. This way, “no one is tricked into the search engine’s descent into commercial deception.” However, according to Abelson, to place an ad today, you simply fill out a web form with information about what search terms you want to target, what few words you want as the text of your ad, and what credit card number Google can use to charge its fee. It sounds to me like it is extremely simple for just anybody to place an ad on Google which makes it seems as if the advertisements could be unreliable and sketchy. For this reason, I think that Google should not keep these sponsored ads unless they are legitimate. To make sure of this, the sponsor should have to go through a longer process of posting an ad rather than just filling out a web form.